Once you’ve established your reputation as a quality provider of memorial programs and keepsakes, related service providers will become even more comfortable in referring their clients to you.
FUNERAL HOME BUSINESS CARD BACKGROUNDS HOW TO
Get in touch with the administrator or pastor and ask how you can become one of their trusted partners for funeral needs.īy putting yourself in the place of someone who is planning a funeral, you can better understand how to position yourself to be of assistance. Will they be ordering flowers? Ask your local florists if they’ll allow you display brochures in their shops.Īrea churches, synagogues and other places of worship may also refer grieving families to someone who can help create funeral programs and keepsakes. Here’s another thought-if a funeral home offers preplanning services for funerals, ask if your business card can be placed in the packet of information their customers are given. Do any of the funeral homes in your area ‘farm out’ their funeral program design? If so, ask if you can be on the list of design and printing companies they recommend. Those families will certainly be in touch with a funeral home or mortuary about their services. Think about what other services those families will require and how to position yourself as a trusted partner. We talked in an earlier lesson about pairing your services with companies that serve families who have experienced a death. Step 2: What other services are customers likely to use? Once you’re able to say exactly what it is you offer the public, you can more easily begin to narrow down who needs those services and where to locate them. You might say, “I design and print custom funeral programs and other memorial keepsakes.” Or you could say, “I create unique and personal funeral mementos for customers to have printed.” Or does this describe what you do-“When someone dies, I work with their family and friends to design the perfect funeral keepsakes to honor their life.”
If someone asked you to give a one sentence description of your products and services, what would you say? This may seem like a silly question, but you’d be surprised how many new business owners can’t accurately identify what it is they offer potential clients.
If you’re having trouble pinpointing your customer base, use these steps to focus in on those in need of your services. Marketing Your Business – Part II: Finding Potential CustomersĪs you prepare to set up shop as a funeral program printing and design business, you may have already begun to identify your potential customers.
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